Fairtrade * Organic * Shade Grown
I am happy and proud to partner with Puro Fairtrade Coffee to help launch their awesome products in Canada and spread awareness about the importance of responsible coffee farming and giving back to the community and environment.
So grab a cup, and a couple of cookies, and read about this wonderful company that is saving the world - one cup at a time.
In the last 50 years, more than half of the world’s tropical forest has been cleared. More than 100 rainforest species become extinct every day, many of which are yet to be discovered.
At Puro we see no sense in industrial growth at the expense of the community and the welfare of our planet. We aim to assist in every small way in halting the deforestation of our planet and are proud to have teamed up with the World Land Trust to assist in making it an economic reality.
Visit Puro Fairtrade Coffee on Facebook at http://www.facebook.com/fairtradecoffee
The World Land Trust is a UK based land conservation charity whose patron is Sir David Attenborough. The World Land Trust conserves biodiversity by protecting threatened habitats and in co-operation with local partners and communities, helps to ensure they are managed sustainably.
Money from each bag of Puro coffee sold goes towards buying and protecting areas of rainforest vital for biodiversity in coffee producing countries. To date, consumers of Puro coffee have enabled the following:
9105 acres of rainforest to be bought and protected,
14 new species to be discovered and named by science (1 tree, 12 orchids & 1 frog) and 1 guard (Luis) to be employed full time to protect the reserve in Ecuador from poachers and loggers.
Trees4Schools initially began working together with South African schools to plant, nurture and grow trees within the schoolyard to provide shade and green space. Upon recognition of some of the other challenges faced by these schools, the initiative expanded to also include the planting of vegetable gardens to provide food to the children who attend them.
Some of the biggest South African names in both the gardening and hospitality industry have now joined us in supporting Trees4Schools.
To date we have helped fund the planting of:
1,196 trees and 68 vegetable gardens are now in place helping to feed 649 people.
Saving The Rainforest
Puro Coffee Reserve, Ecuador
Located near to Baños, this reserve is more than 5,330 acres in size and features a stunning array of orchids and other species unique to this area. Read more ...Puro Coffee Reserve, Brazil
Located within the Rio de Janeiro province and covering 395 acres in size, this area which is crucial for biodiversity, was threatened by deforestation. Read more ...Puro Coffee Reserve, Guatemala
Located in the region of Huehuetenango, north-western Guatemala, this reserve is 1,112 acres in size and its huge lagoon is home to 2 critically endangered species of frog. Read more ...Teaguela puroana (Puro Orchid)
Discovered within the Puro Coffee Reserve in Ecuador, by Lou Jost and published as a new species previously unknown to science in April 2011. Read more ...Golden Poison Arrow Frog Reserve
Located within Chocó, Colombia. This 124 acre Puro reserve is the only protected location in the world of the critically endangered and close to extinct Golden Poison Frog. Read more ...Our Coffee
Puro Fairtrade coffee is lovingly blended, roasted and packed in Turnhout, Belgium by Miko, a company that has been roasting coffee since 1801 and is in fact older than their own country! The team at Miko don't ever get cold feet because the heat generated from the coffee roasting process is recuperated and used to warm the offices and the production floor.
Using Miko’s 200+ years of industry knowledge and expertise, we became one of the first coffee brands in the world to challenge the mis-conception that Fairtrade coffee is poorer in quality and taste than its less fair counterparts.
Puro coffee is currently available in beans, ground and pouch pack across 4 blends and comes packed in 250g and 1kg bags.
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